Tips & Updates

Delivering the Takeaway: How to Write so you Meet Reader Needs

Deliver one valuable takeaway for your readers in every piece you write. Easy to say. But is it easy to do? Let’s look at how to deliver takeaways you readers can use, by examining that first sentence. Backwards. “In every piece you write” Nothing you take the time to write should be pointless. AI already […]

3 Essential Qualities for a Successful Ghostwriting Relationship

Hiring a ghostwriter poses unique challenges. When seeking someone to pick up the lion’s share of your writing project—while maintaining an amiable collaborative relationship—finding just the right person is essential. What would signal that someone is the right ghostwriter for your job? There are three essential qualities you can’t do without: trust, expertise, and affordability.

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